Why Mobile-First Design is Crucial for Indian Customers

Mobile-first design means creating your website, app, or any other digital platform in such a way that they open smoothly on mobile phones from the initial phase.

In India, only 9.9% of people have access to a computer or laptop; the rest of the population relies on mobile phones for shopping, learning, watching movies, searching, payments, etc.

That's why mobile-first design is not just a trend but a necessity for businesses targeting Indian customers.

Let’s understand the importance of mobile-first design.

1. Mobile-First Country

India is a mobile-first country. Middle-class individuals depend on mobile phones, and over 70% of website traffic comes from mobile devices. Therefore, if you want to reach the middle-class Indian demographic, adopting a mobile-first design is essential.

2. Faster Load Times

Mobile-first websites load faster, feel smoother to navigate, and use less data - making for an overall better user experience.

3. Connectivity Issues in Rural Areas

In rural areas, internet speed is a significant issue, with approximately 65% of the Indian population living in these regions. A well-designed mobile-first app or website performs well even with low-speed internet.

4. Understanding Customer Needs

Designing for mobile demonstrates that you're not just treating Indians as customers but also understanding their challenges and respecting how they use technology.

5. Real-Life Impact

Mobile-first designs show real-life impact. For example, a coaching center in Jaipur switched to a mobile-first website and saw two times more customers within just three months.

TechInventify's team builds mobile-first websites and apps specifically designed for Indians, featuring fast load speeds and multiple support systems.