How to Create a Simple E-commerce Site for Your Local Boutique

If you’re running a boutique in cities like Pune, it means your designs are brilliant, you have unique collections, skilled workers, and loyal customers. Do you want to limit your business to Pune only, with a limited customer base who can visit your boutique? We live in a world where more and more people are shopping online and like to explore products in their free time. It’s the perfect time to launch your online presence through a simple e-commerce website.

Don’t worry! Creating a simple e-commerce website is no longer expensive or complicated because TechInventify is always here to guide and serve you.

Here’s a step-by-step guide:

1. Choose the Right Domain Name
   • Choose a short, simple, easy-to-spell, and brand-friendly name.
   • If you want a global presence, choose .com, but since this is your initial phase, try to capture the Indian market first, so .in would be a perfect domain.
2. Pick a Mobile-Friendly Design

   In India, around 79% of people browse and shop online through their mobile phones, so your website must be mobile-friendly.

3. Make Navigation Easy
   • Keep separate sections like Men, Women, Kids, and Accessories.
   • Use high-quality photos for each product.
   • Add short details about your products.
4. Online Payment System
   • Offer multiple payment options like UPI, debit cards, credit cards, and net banking.
   • Many Indian customers have trust issues due to scams, so provide the option for cash on delivery if possible.
5. Update Your Inventory
   • Keep your site updated with available stocks, sizes, colors, etc., because nothing hurts more than “out of stock” or “selected size is not available” while buying.
   • Tag your products as “best seller” or “limited stock” to attract customers.
6. Integrate Your Website with WhatsApp

   Most Indians prefer to place orders and ask queries through WhatsApp, so add a section for “chat on WhatsApp.”

7. Start Small, Grow Fast

   Don’t launch 500 products in the initial phase; launch 15-20 products that are your best sellers, provide simple payment options, and ensure timely delivery to see results (increasing customers).

TechInventify has team members specialized in developing affordable, mobile-friendly e-commerce websites for local businesses like your boutique with features like:

• Easy product detail upload
• WhatsApp and UPI integration
• Local delivery options
• Integration with Google Maps and many more