Does Your Business Really Need a Big CRM?

When any small business in India hears about CRM, the first thought that comes to mind is that it is expensive and complicated software meant for big brands and companies.

But this is not the case. Let’s understand what CRM is in simple terms.

CRM stands for Customer Relationship Management, a tool or software that helps you with:

1. Storing customer details like preferences, contact numbers, etc., in one place.
2. Tracking calls, messages, emails, chats, etc., with customers.
3. Organizing leads, tracking sales, and closing details.
4. Better sales forecasting using past data.

Who Needs a Big CRM?

• Large businesses with thousands of customers and hundreds of salespeople.
• Businesses that have many departments, such as sales and marketing.
  
• Businesses that have branches and customers in many cities or countries.
  
  

If you’re running a small startup, coaching center, restaurant, or a small factory, etc., you definitely do not need these features.

Small businesses that adopt big CRMs often struggle with high costs, team training, and typically only use about 10% of the system's features. So, make your decision wisely.

What Suits a Small Indian Business?

- A simple and mobile-friendly small CRM to track sales and leads, sales reports, customer data, etc.

- Instead of spending lakhs on a big CRM, pay only for the features you really need and customize according to your business type and requirements.

Small Indian businesses don’t need a big CRM to grow; they just need the right CRM.

A simple, smooth, affordable solution designed to grow with your business. 

For this, the first choice of small business owners is TechInventify - India’s best software development company with a highly skilled team.